Questions before you start?

Both. Moonshot 4 Her is designed for ambitious technical women at every early stage. Whether you have a company idea, a side project you're ready to take seriously, or an existing venture you're building without real support. If you have deep technical expertise and know you're meant to build something bigger, you're in the right place.

That's exactly who this was built for. Amy designed Moonshot 4 Her specifically for technical women who are brilliant at what they do and have never been taught the business side. The curriculum translates founder strategy into language you already understand and respects that your technical background is a competitive advantage, not a gap to overcome.

Most startup programs and business courses are built for a generalist founder. Moonshot 4 Her is built by a technical woman, for technical women. Every module starts from the expertise you already have and translates the business side into language you understand, so you spend your time building instead of decoding. The examples, deliverables, and strategy reflect the specific challenges and strengths that come with being an expert first and a founder second. And it respects your schedule: 9 hours of focused content you can move through on your own terms, with no cohort to wait for.

Then the Program is the right place to start. Module 2 ("From Expertise to Company Idea") is designed specifically to help you validate and sharpen your idea before you build anything.

The Moonshot 4 Her Program gives you lifetime access to the full 9-module curriculum, ideal if you want to learn on your own schedule and build the foundations of your company step by step. 1:1 Founder Strategy is direct work with Amy on your specific venture: two sessions a month, async support in between, and a custom strategy built around where you are. The Program is where most founders start. The 1:1 is for the founder who is ready to move fast.

The 1:1 is for the founder who is ready to move fast and wants direct access to Amy's thinking applied to her specific venture. It's capped at 5 clients at a time, so it's highly personalized. If you're past the early idea stage, have a clear direction, and want a thought partner who has built in deeply technical fields, this is designed for you. Apply and Amy will confirm it's the right fit before you commit.

The Moonshot 4 Her Program is 9 hours of total content, designed to be completed in focused sessions that fit around your full schedule. No deadlines, no live sessions, no pressure to keep up. You could move through it in a single focused weekend, or spread it across a few weeks. 1:1 Founder Strategy adds two sessions a month with Amy. Either way, you control the pace.

No. Moonshot 4 Her is a global program. Technical women building companies, or ready to, are everywhere, and the program is designed to serve them regardless of geography. The self-paced format works across time zones, and 1:1 sessions are scheduled around yours.

Every module in the program produces a real deliverable you can use: a business model canvas, a positioning statement, a fundraising framework, a LinkedIn strategy. By the end of the 9 modules, you will have a clearer company direction, a stronger founder identity, and the core foundations of a real business.

Start with the Moonshot 4 Her Program. It's the lowest barrier to entry, gives you the full curriculum, and you keep lifetime access. Many founders begin there and move into 1:1 Founder Strategy once they have momentum. If you want a direct conversation about fit, please reach out.